If competition is killing you, you're probably nondescript

In the article: The realisation that you are struggling against the competition is a calling to take the next step in working out who you are, who you serve, why you do what you do and how to make a bigger difference.

If you are a nondescript coach solving nondescript problems for a nondescript group of people using an undefined process, you are going to be in competition with every other nondescript coach solving the same nondescript problems.

If you are an independent pharmacy selling cosmetics, what-not's and prescription drugs to the community at large, you are in competition with the wholesalers doing bulk and cheaper.

Competition is not the problem, a lack of identity, uniqueness, purpose and most probably business systems, is.

And uniqueness requires ... new levels of care and self-awareness.

• To care for a specific community, and/or with specific needs, and/or using a specific processes, and systems that makes sense and shows you care. 
• To care for the growth and development of staff and vendors 
• To bring yourself, all of yourself, to the party exposing your passions and yourself to probable rejection and failure. You may well be rejected by some, but you will be loved by others. 

Failure on the other hand is an inherent part of the trial and error, success formula.

If you care and you're passionate about what you are doing, you will find a way to be unique. And unique cannot be in competition.

This does not mean your business will be unaffected by community, national and global financial contractions, it just means you will not have those problems on top of the problems of fierce competition.

Unique discovers new innovative ways to cooperate with other unique people and businesses that at first glance may be doing something similar, but in their own unique way.

When most of our energy is absorbed with struggling and pushing back against the competition, there not much left to devote to learning, growth and development, which is always the answer to 'stalled, frustrated and stuck'.