The opposite of interest isn't disinterest, it's reluctant. And it's reluctant action [participation] that asks, 'what's the least I need to do in order to get the most in return'.
It's reluctant that's attracted to 'instant success', 'get rich quick' and 'viral'.
It's reluctant that binds itself in productivity and time management tools in order to force and manipulate compliance.
It's reluctant that seeks success in 'wonder' strategies and tactics that for the most part are designed and executed by, and only deepen reluctance.
It's reluctant that loses focus and clarity, gets frustrated when things don't work out as planned or hits obstacles.
It's reluctance that gets stressed, suffers and feels entitled.
Reluctant is adversarial, interest cooperative.
And reluctant, no matter how many clock hours it works, is never going to produce the quality or quantity of outcome, interest is.
Reluctant has synonyms like afraid, averse, backward, calculating, cautious, chary, circumspect, demurring, diffident, discouraged, disheartened, disinclined, grudging, hanging back, hesitant, disheartened, disinclined, hesitating, indisposed, involuntary, laggard, loath, opposes, queasy, recalcitrant, remiss, shy, slack, slow, squeamish, tardy, uncertain, uneager and wary.
The great mindset transformation lies not in changing specific cognitive thoughts and beliefs, although this must be done as well, but rather in shifting action from reluctant participation to that of independently sustainable interest based participation.
And this is such a game changer that for a while you may not even be able to recognise yourself.
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