Making a difference and making a profit

In this article: Exploring four business model perspectives and the distinction between entrepreneur, independent professional, opportunistic and strategic.

Making a profit -- Requires a business

Making a profit and a difference -- Requires a business flavoured with the essence of calling

Making a difference -- Requires a calling

Making a difference and a profit -- Requires a calling supported by a business

An entrepreneur loves the game of business so that the very mechanics of business are fascinating to them. They tend not to be so interested in the substance and content of what it is they are offering.

An independent professional just wants to do the work they find fascinating, and the business is what they [often reluctantly] do in order to create the opportunity to do, what it is that they love doing.

An opportunistic entrepreneur and independent professional lacks identity and self-awareness, they believe they have a business, but don't. What they have lacks focus, clarity and the systems to get the business moving forward.

A strategic entrepreneur and independent professional has identity and awareness and they've developed relevant products and business systems, strategies and tactics to grow and establish their business.

The strategic independent professional.

• Understands what it is they are here to do and say. 
• Has developed simple client friendly language to bridge the gap between the truth of what it is they are here to do and say, and what it is their clients can easily understand.
• Has developed simple and relevant product process and systems to move clients from where they are to where they want to be.
• Has developed simple and relevant business systems, strategies and tactics allowing their business to move forward and create real change. 
• Lives a lifestyle most suited to supporting their calling