The Need For Mindset Mastery Is Not Rocket Science

We all know that between athletes of comparable technical expertise, strength and fitness, those who have trained in mindset mastery will, without fail, consistently perform better, achieve greater success and get to enjoy that success more, than those who haven't.

But, did you know that athletes who've gained a specific degree of mindset mastery also ...

• develop their technique, strength and fitness faster, with far less drama and with a higher probability of success, than those who haven't. 
• even if they have less technical expertise, strength and fitness still consistently outperform athletes with more. 
• experience, because of their efforts (almost regardless of their success), greater life fulfilment, meaning and purpose. Let's call that, joy. 

And whether they're aware of it or not, they are searching for total professional and life success, not one or the other.

This does not mean that athletes who work to master mindset don't need to develop their technical expertise, strength and fitness. It just means that if they work to develop all, the probability of their total professional and life success escalates geometrically.


So what does this have to do with you and the average independent professional and business owner?

As a business owner, if you have any intention to succeed, you must develop

• Your business skills 
• Your business and product relevance 

... regardless of what developed or latent talents you may possess.

And if you take the time to master your mindset, you'll do this faster, with less drama and with a higher probability of success, than those who don't. Plus, you'll get to enjoy the fruits of your business success with more gusto and joy (fulfilment, meaning and purpose) than those who haven't.

If you're below 40, you're going to be in business for a long time, so mindset mastery is crucial, not only to your business's ability to achieve sustainable profitability, but to your total life enjoyment.

And if you're over 55, well you just don't have 30 years to work out, that if you had just mastered your mindset at the start, you'd have made the whole process infinitely faster, more enjoyable and with a higher probability of success.

This is not rocket science.


So, what's the problem?

The problem is that the very mindset, the collection of unacknowledged ideas, assumptions, beliefs and behaviour patterns that's reading, interpreting and responding to what you're reading right now, is the very mindset that you need to master and transform.

That's why you probably won't respond by calling or emailing me. That's why you'll casually move onto the next task at hand, or focus again on developing your talents, which although are crucial are simply not enough and why you and your business will remain stuck.

That's why your business will never achieve the success you want it to achieve and why you'll never live the life you really want to live.

In order to break-free, you'll need to find the capacity to take that counter-rational, but pro-intuitive step. You need to let in that there's no reason why you're business shouldn't be a raging success, and that there's nothing earth shatteringly complex in mastering the 3 core enlightened business competencies of ...

• mindset 
• relevance 
• technical expertise (business skills) 

... you just gotta 'Do It' and of course learn, How to Do It.