Attention

As long as we allow ourselves to be provoked and shocked into action, those who want to hi-jack our attention and direct our efforts will find ever more manipulate ways to so so. Even in the name and for the sake of, 'a more noble purpose'.

It stops when learn to focus and hold our attention, and give it to only those causes and products which attract and inspire us, and aligns with our personal philosophy.

With that we determine which ideas, organisations and institutions flourish and which whither -- we shape our cultural landscape. We free ourselves from manipulation and demand evidence and proof of care.