It's Easier the Simpler It Is

We mistakenly believe that thinking is only about new knowledge and ideas, and it is, but it's also about methods of reasoning and logic. For example, the traditional model of business has one objective, to make money and there's nothing wrong with that, except now include real social, moral and environmental responsibility and the logic breaks down. It can’t cope.

It's easier to make money without the constraints of social, moral and environmental responsibility (to whatever degree) and more difficult if there are. It creates a whole new level of complexity needing a whole new way of reasoning and thinking to solve.

But this new logic is not lying around waiting to be found or discovered, it literally has to be created, and anything created progresses through the stages of trial and error.

This makes the work of the socially responsible entrepreneur, business owner and professional infinitely more complex. Not only are they running the show, but they’re working out a new ways of thinking and behaving and ‘competing’ with businesses that do not operate under these 'onerous' constraints.