Within the business imperative, if you and your business and it’s products are irrelevant or to the extent they are, means you and they are not needed, which means that in the opinion of others you serve no purpose and therefore have no importance.
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And this is today’s contemplation:
Is it possible to establish relevance in a way that is self-evident to those who would value your value.
And I believe there is, and I’m going to call it superfluid-response-ability.
And although family then friendship are more or less forgiving of irrelevance, the mirror of small business is not.
And I believe there is, and I’m going to call it superfluid-response-ability.
Super-relaxed, super-coherent and super-aligned to both personal talents and cultural context.
And to the extent you hold on to one unnecessary and more often than not archaic belief, is to the same extent you’ll never achieve superfuid-response-ability, and unintentionally limit your ability to realise the only thing you really need - personal and business relevance.
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