The Stuggle Against Corporate Big Business - Survive and Thrive

So how does small independent business survive competing against bigger corporate business? And the short answer is - they don’t.

Bigger more established corporate business has access to more resources, money and technology, bigger and better venues, more and better advertising and more often than not cheaper prices, and they’re gobbling up the clients.

So how does a small yoga school in Hong Kong compete against Pure Yoga (in the words of a friend - ‘there is Pure Yoga and then then there is everyone else’). How does an independent pharmacy in South Africa compete against the big discount pharmacies like Clicks and Dischem.


Simple, by not competing. Competing means ‘in conflict’ and conflict is grounded in a psychological contraction, resistance and push-back, and whatever you resist or push back against, you’re automatically locked into relationship with.

Let me explain - By resisting you have to be pushing back against something, be it pricing, brand or model of business. When you do that you unintentionally lock yourself into a relationship with the very thing you wanted to avoid or find distasteful.

Think about it - If a big business open it’s door in you neck of the woods and they’re offering products or yoga classes at half the price you need to charge, in order to stay afloat, and you push back on price. You’ve just locked yourself into the very area you have no space to move. You’ve set it up so that you lose and you did that by competing.

So the real question is, not how to beat out the competition, but rather how to change the way your business behaves? Ahh.. feel that relaxation and space. That gives you some wriggle room.

And as the owner and manager of your business, as the creator of the systems and processes and the developer of your business and brand, you’re also asking. ‘How do I change the way I behave’, because it’s your behaviour that is modelling and driving the behaviour of your business?

By business behaviour I mean everything from the vision to prospect and client communication, from processes and systems to branding and products, from marketing and sales to outsourcing and bookkeeping, and from staff training and development to small business collaboration. - I literally mean everything.

Another Enlightened Business Silver Bullet secret.
There is no such independent thing called behaviour, just like there is no such independent thing called reflection. If you want to change the reflection you must change the object itself. If you want to change behaviour, you must transform mindset, because both your behaviour and the behaviour of your business is 100% your mindset in action.

Sure you can rush off and learn some new skills, strategies and tactics, but if you don’t transform mindset right along with those, they’re at best unsustainable and at worst just another source of conflict, contraction, resistance and push-back, locking you into what you’re desperately trying to avoid.

At the heart of the ability of small independent business to survive and flourish lies 

• Your intentionally developed capacity to relax the self-contraction and master and transform your mindset 
• Intentionally develop a new vision, philosophy and model of business that has no push back relationship to other business, big or small. 
• Transition your business from an old way to the new way. 
• Develop you businesses capacity to embody and fill into a radically new way, logic and behaviour. 
• Stay alert, sharp, relaxed and response-able 

Why my business, Enlightened Business, and the Mindset and Enlightened Business Mastery programs are unique and relevant.

I work with my clients over an extended period of time. Besides the regular coaching and mentoring sessions, my clients have continuous access to me in the form of email and calls.

I work hands on with my clients as they learn to master and transform their mindset and then fully support them as they discover new ways of translating that into a new logic and behaviour of business.

It’s a challenging and traumatic process, sure. But not nearly as challenging and traumatic as standing helplessly by as your business and lifestyle wither and either die, or worse struggle on in varying degrees of pain.

Does the idea of your business surviving and thriving interest you. Are you a small independent business owner or independent professional?

So contact me and I’ll call you. It’s really not a big deal ;)