No,
... but your products and programs do need to solve the real problems of your clients, community and prospects, deliver the results you promise, and the faster the better.
How often do I hear this statement.
"Paul, I would love to coach, to share what I've learned to help others through the difficulties I myself have faced and found a way though, but first I need to get a coaching qualification or certificate."
Why is it that you feel you need to get a certificate or qualification?
Is it not enough that you've done something incredible in your own life, and now feel in a position to help others.
This is one of the reasons I love the coaching and informational industry - You don't need certifications or qualifications. You need to
- create the value
- start your business
- attract perfect clients (one's who are really going to appreciate your value and inspire you to create more)
- deliver the benefits.
From there, anywhere up to 70% of your future business will come from word of mouth. If you've set things up to run that way.
I love this quote
Life is so simple, really. Think through what people want, invite them to get it from you, and when they show up, bill 'em. - Stuart Wilde
It's the results that count.
It's the results that your prospects and community are searching for, and not your qualifications. In over a decade of Hatha Yoga teaching, Spiritual mentoring and Business coaching, I've never been asked to produce qualifications - EVER.
I am occasionally asked to provide the name of a past or current client, which I do, but in most cases the prospect doesn't even call. They've made their decision based on how they felt when we met for the introductory or break-through session.
Offering a high quality introductory or break-though session is a great way to introduce prospects to your product, and give them an experience of what it's like to work with you. If you're not doing this, it may be something you want to look into.
Now it's true, you can't practice as a doctor or engineer without formal qualifications. So if it's your intention to become a doctor, then you're going to have to put your head down and get that qualitfication. But for most of the opportunities out there, especially for independent professionals, holistic healers, info-preneurs and guru's, coaches, mentors and trainers, you simply don't need one.
Your ongoing learning and studying never stops.
This does not mean that you don't need to be continually studying in order to better yourself, the effectiveness of your products and your ability to deliver them. But if you're waiting for the day when you're going to get that qualification and start your business for real, then I'm going to suggest that you're simply hanging around.
And even if you do get that qualification, it's not gong to mean that suddenly 1,000's of potential customers are suddenly going to be lining up at your door, because it doesn't. They simply don't care if you have a qualification or not.
What they care about is whether you and your business products can actually do the job of
That being said. I don't know of a successful independent professional, coach, yoga teacher or health practitioner who in turn does not have a coach, read and study, contemplate, take courses, participate in programs and belong to mastermind groups.
Why?
Not because they feel like there's something missing, that they'll find more acceptance or be excused from the sometimes tedious task of building a successful business, but because they want to offer an evolving service of excellence, and ever more effective products.
Discovering your purpose and building a sustainable, successful and profitable small business, simply means that you are never going to stop learning and studying. And yes, it's going to cost money. So it's important for your business to be profitable.
Because if it isn't, you're really going to struggle and inevitably resist all the work, study and money you're going to have to commit to, over the years.
You don't need certification
But you do need to know how to do your job and develop your business. You need to be able to provide your clients with incredible value, and they in return, will tell their friends.
And even if you do get that qualification, it's not gong to mean that suddenly 1,000's of potential customers are suddenly going to be lining up at your door, because it doesn't. They simply don't care if you have a qualification or not.
What they care about is whether you and your business products can actually do the job of
- helping them solve their problems
- getting the results they're searching for.
That being said. I don't know of a successful independent professional, coach, yoga teacher or health practitioner who in turn does not have a coach, read and study, contemplate, take courses, participate in programs and belong to mastermind groups.
Why?
Not because they feel like there's something missing, that they'll find more acceptance or be excused from the sometimes tedious task of building a successful business, but because they want to offer an evolving service of excellence, and ever more effective products.
Discovering your purpose and building a sustainable, successful and profitable small business, simply means that you are never going to stop learning and studying. And yes, it's going to cost money. So it's important for your business to be profitable.
Because if it isn't, you're really going to struggle and inevitably resist all the work, study and money you're going to have to commit to, over the years.
You don't need certification
But you do need to know how to do your job and develop your business. You need to be able to provide your clients with incredible value, and they in return, will tell their friends.
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