At the heart of the traditional model of business lies core desire to make money, that’s it's overriding purpose, and if possible make a small difference and contribution.
At the heart of the enlightened model of business lies the more complex core desire to make a difference and contribution and almost as an apology, make money.
At the heart of the emergent model of business lies the infinitely more sophisticated and complex core desire to make money, make a unique difference and contribution, and all in a way that’s morally, socially and environmentally responsible.
Three core assumptions, three core motives, three core strategies, three core outcomes and three levels of complexity thinking.
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